Privacy Policy

Effective Date: March 10, 2026

Last Updated: March 10, 2026

Cayucos Chiropractic (“we,” “us,” or “our”) is committed to protecting the privacy of our patients, website visitors, and users. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at www.cayucoschiropractic.com (the “Site”), contact us by phone or email, or use our online booking system. Please read this policy carefully. By using our Site, you consent to the practices described in this Privacy Policy.

1. Information We Collect

1.1 Information You Provide to Us

We may collect personal information that you voluntarily provide when you:

  • Schedule an appointment online (via Jane App or our contact form)

  • Call or text our office at (805) 457-5808

  • Submit a contact form or inquiry on our website

  • Sign up for newsletters or updates

  • Leave a review or testimonial

This information may include:

  • Your name, email address, phone number, and mailing address

  • Date of birth and demographic information

  • Health and medical information relevant to chiropractic care

  • Insurance information (if applicable)

  • Any other information you choose to provide

1.2 Information Collected Automatically

When you visit our Site, certain information is collected automatically, including:

  • Your IP address and approximate geographic location

  • Browser type and version (e.g., Chrome, Safari, Firefox)

  • Device type (desktop, mobile, tablet)

  • Operating system

  • Pages visited, time spent on pages, and clickstream data

  • Referring website or source that led you to our Site

  • Date and time of your visit

1.3 Cookies and Tracking Technologies

Our Site uses cookies and similar tracking technologies to enhance your experience and collect analytical data. Specifically:

Google Analytics: We use Google Analytics to understand how visitors interact with our Site. Google Analytics collects information such as how often users visit the Site, what pages they visit, and what other sites they used prior to coming to our Site. Google Analytics uses cookies to collect this information. The information generated by the cookie about your use of the Site is transmitted to and stored by Google on servers in the United States. We use this information to improve our Site and services.

Google Ads and Remarketing: We use Google Ads to display advertisements on third-party websites and in Google search results. Third-party vendors, including Google, use cookies to serve ads based on your past visits to our website. Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visit to our Site and/or other sites on the Internet.

Squarespace Analytics: Our website is hosted on Squarespace, which may use its own cookies and tracking technologies to provide analytics and site performance data.

Jane App: Our online appointment booking system is powered by Jane App (cayucoschiropractic.janeapp.com). When you book an appointment, Jane App may collect personal and health information as described in their own privacy policy.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To provide, maintain, and improve our chiropractic services

  • To schedule and manage your appointments

  • To communicate with you about appointments, services, and health information

  • To respond to your inquiries and requests

  • To send appointment reminders and follow-up communications

  • To process payments and insurance claims

  • To display relevant online advertisements through Google Ads

  • To analyze website traffic and improve our Site’s performance and user experience

  • To comply with legal obligations and protect our rights

3. How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information with the following parties only as necessary:

Service Providers: We share information with trusted third-party service providers who help us operate our business, including Squarespace (website hosting), Jane App (appointment booking and practice management), Google (analytics and advertising), and payment processors.

Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

Health Information: Protected health information (PHI) collected in the course of providing chiropractic care is handled in accordance with applicable healthcare privacy laws, including HIPAA where applicable.

4. Google Ads & Remarketing Disclosure

This section specifically addresses the requirements for Google Ads compliance:

  • We use Google Ads to advertise our chiropractic services online. As part of this, we may use Google’s remarketing and interest-based advertising features.

  • Third-party vendors, including Google, use cookies to serve ads based on a user’s prior visits to our website.

  • Google’s use of advertising cookies enables it and its partners to serve ads to our visitors based on their visit to our Site and/or other sites on the Internet.

  • We may also use Google Analytics Advertising Features, including Remarketing with Google Analytics, Google Display Network Impression Reporting, and Google Analytics Demographics and Interest Reporting.

How to Opt Out: You may opt out of personalized advertising by visiting 

Google Ads Settings.

You can also opt out of a third-party vendor’s use of cookies for personalized advertising by visiting:

www.aboutads.info/choices (Digital Advertising Alliance)

www.networkadvertising.org/choices (Network Advertising Initiative)

5. Your Choices and Rights

5.1 Cookie Preferences

Most web browsers are set to accept cookies by default. You can modify your browser settings to decline cookies if you prefer. However, disabling cookies may affect the functionality of our Site.

5.2 California Residents (CCPA Rights)

If you are a California resident, you have the right to:

  • Know what personal information we collect about you and how it is used

  • Request deletion of your personal information

  • Opt out of the sale of your personal information (we do not sell personal information)

  • Not be discriminated against for exercising your privacy rights

To exercise these rights, contact us at the information provided in Section 9 below.

5.3 Do Not Track Signals

Some browsers include a “Do Not Track” (DNT) feature that signals to websites that you do not want to be tracked. Because there is no uniform standard for how DNT signals are interpreted, our Site does not currently respond to DNT signals.

6. Data Security

We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. Our website uses SSL/TLS encryption for data transmitted between your browser and our Site. However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Third-Party Links

Our Site may contain links to third-party websites or services, including but not limited to our Jane App booking portal, social media pages (Facebook, Instagram, LinkedIn), and Google Maps. We are not responsible for the privacy practices of these third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

8. Children’s Privacy

Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 through the Site. If we learn that we have collected personal information from a child under 13, we will take steps to delete that information promptly. Note: We do provide pediatric chiropractic care. Health information for minors is collected and managed in accordance with applicable healthcare laws, with parental or guardian consent.

9. Contact Us

If you have any questions about this Privacy Policy, your personal information, or wish to exercise your privacy rights, please contact us:

Cayucos Chiropractic

Dr. Kyle Brooks, DC

Cayucos, CA 93430

Phone: (805) 457-5808

Website: www.cayucoschiropractic.com

Office Hours: Monday, Wednesday, Friday — 10:00 AM to 5:00 PM

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable laws. When we make changes, we will update the “Last Updated” date at the top of this policy. We encourage you to review this page periodically to stay informed about how we protect your information.

Privacy Policy:

Welcome to our website. We value your privacy and are dedicated to protecting your personal data. This privacy policy outlines how we collect, use, store, and protect your personal data, and your rights concerning this data. We do not share your data with third parties for marketing or promotional purposes.

1. Data Sharing and Disclosure

We do not share your personal data with third parties for marketing or promotional purposes. We may share your data with third parties only in the following circumstances:

  • Service Providers: With third-party service providers who perform functions on our behalf, such as IT service providers, data storage providers, and telecom service providers

  • Legal Obligations: When required by law or to respond to legal processes.

  • Protection: To protect our rights, property, and safety, or that of our customers and others.

2. Data We Collect

We collect various types of personal data, including:

  • Identity Data: First and last name.

  • Contact Data: Email address, phone number, billing and delivery address

  • Technical Data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform.

  • Usage Data: Information about how you use our website, products, and services.

  • Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.

3. Methods of Data Collection

We collect personal data using various methods, primarily through forms on our website:

  • Direct Interactions: You provide your personal data when you fill out forms, create an account, subscribe to our services, request marketing materials, or give us feedback.

  • Automated Technologies: As you interact with our website, we may automatically collect technical data about your equipment, browsing actions, and patterns. We collect this data using cookies, server logs, and other similar technologies

4. How We Use Your Personal Data

We use your personal data for the following purposes:

  • SMS Program: If you opt into our SMS program, we will send you messages regarding our services, updates, policies, and promotional offers. You will receive messages about product updates, service notifications, and special offers. You can opt out at any time.

  • Service Provision: To perform the contract we are about to enter into or have entered into with you.

  • Marketing and Communications: To send you marketing materials and communicate with you about our services.

  • Prospecting: To analyze your data to understand your preferences and prospects for new clients.

  • Customer Support: To respond to your inquiries and provide support.

5. Data Storage, Maintenance, and Protection

We implement appropriate security measures to protect your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. These measures include:

  • Data Encryption: Encrypting personal data to protect it from unauthorized access.

  • Access Controls: Limiting access to personal data to authorized personnel only.

  • Regular Security Assessments: Conducting regular security assessments to identify and mitigate potential vulnerabilities.

6. Your Rights You have the following rights regarding your personal data:

  • Access: You can request access to the personal data we hold about you.

  • Correction: You can request correction of any incomplete or inaccurate data we hold about you.

  • Erasure: You can request deletion of your personal data where there is no good reason for us to continue processing it.

  • Objection: You can object to the processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation that makes you want to object to processing on this ground.

  • Restriction: You can request restriction of processing of your personal data.

7. Opt-Out Options and Mobile Information

You have the right to opt out of receiving marketing communications from us at any time by:

  • SMS: Replying "STOP" to any SMS message you receive from us. Email: Clicking the "unsubscribe" link in any email you receive from us.

  • Account Settings: Updating your preferences in your account settings on our website.

More on mobile information usage, collection, and privacy

  • Our SMS program provides updates, notifications, and promotional messages related to our services. By subscribing to our SMS program, you consent to receive SMS messages at the phone number provided. Message frequency may vary based on your interaction with our service.

  • We do not share your mobile information with third parties or affiliates for marketing or promotional purposes. Additionally, all the categories of personal data mentioned above exclude text messaging originator opt-in data and consent. This information will not be shared with any third parties under any circumstances. However, we may share your data with trusted service providers who assist us in operating our SMS program, provided they agree to keep your data confidential and use it solely for the purpose of providing services on our behalf.

  • You have the right to access, correct, verify, or remove your personal information at any time. To manage your information, please contact us at (805) 457-5808.

  • Opt-Out Option: If you wish to opt-out of receiving SMS messages, you may do so at any time by replying "STOP" to any of our messages or by contacting us directly at (805) 457-5808. Opting out will not affect your other interactions with our services.

8. Changes to this Privacy Policy

We may change this Privacy Statement from time to time when necessary to reflect changes in our Services, how we use personal information, or the applicable law. If we make changes, we will revise the "Last Updated" date at the top of the statement. If we make material changes, we will provide you with notice or obtain consent regarding such changes as may be required by law. We encourage you to review the Privacy Statement whenever you access the Services or otherwise interact with us to stay informed about our privacy practices and the ways in which you can exercise choice over these practices. The practices described in this Privacy Statement are subject to applicable laws in the locations in which we operate.